|
Building a brand takes work. That’s why consumer events must be conceived as part of an integrated web, PR and buzz marketing approach to effectively achieve the results you intend.
We listen with care – then think with abandon
|
|
Consumer Events. Ride and Drives. Brand Experiences. Call them what you will, we excel at them.
That’s because we design events to achieve more than just getting the right people around your brand or product at a particular point in time. We craft them with an eye toward making a much bigger impact.
For example, we created special consumer driving events for Toyota that tied into their charity-sponsored fashion shows at California Macy’s stores. It brought a unique sense of style to their new Solara – and delivered a new breed of customer to the Toyota brand.
We also try to tie events to the web so they can cross promote each other, spreading the word to an exponential number of prospects. That’s what we did for Microsoft when we created a live “Windows XP Media Center” launch event in New York’s Bryant Park.
We always ask: Is there a way to create a viral marketing campaign around live experiences? Can we leverage a consumer event to also reach the press –– or dealers, distributors or sales reps?
That’s exactly what we did for Volvo Trucks. We not only produced a high-impact, multiple truck reveal and driving experience for their top 300 fleet customers, we extended the experience to include Volvo’s North American dealers, salespeople, and the industry press as well.
Find out more by digging into some of our recent case studies. |
|
Land Rover
Toyota
 Absolut Spirits Company
Acura
Allied Van Lines
American Honda
Amgen
Big Dog Sports
Candle Corp.
Cisco Systems
Clarion
Compaq
Dell
Dreamworks SKG
Eclipse Aviation
Élan Pharmaceutical
Ford Motor Company
Giorgio Beverly Hills
Hewlett Packard
Hyundai Motor America
IBM
IMPAC Medical Systems
Intel
iPlanet
JP Morgan
Kodak
K-Swiss
LA Gear
Land Rover
Lexus
Lincoln-Mercury
Mattel
Mazda USA
Microsoft
National Semiconductors
North American Van Lines
Princess Cruises
Roland Instruments
Saatchi & Saatchi
Sage Software, Inc.
Scosche
The Seagram Company Ltd
Storage Technologies
Sun Microsystems
Team One Advertising
Toyota
Vivendi Universal
Viking Components
Volkswagen of America
Volvo Trucks North America
Young & Rubicam |
|
