Santa Monica, CA, November 2006 -- Campos Creative Works, Inc., (CCW,) one of the world's leading producers of marketing events for major Fortune 500 companies, produced Volvo Trucks North American Truck Conference for the second year in a row. Julio Campos, founder/Creative Director of CCW, made the announcement.
CCW, which is celebrating its 15th anniversary year during 2006, has detailed this project as follows
FOR VOLVO TRUCKS:
For the second year in a row, Campos Creative Works produced Volvo’s high-profile North American Truck Conference. This year’s event took place at the Savannah International Trade & Convention Center in Savannah, Georgia, from September 14th through 20th.
Working closely with Volvo Trucks Director of Marketing & Brand Management, Tony Picarello, this year’s event transpired in four separate waves, beginning with Volvo dealers, then followed by salespeople, customers and industry press.
For each audience, Volvo presented their full line of Class 8 Trucks, in addition to their innovative new engine and powertrain technologies, which not only meet tough 2007 emissions standards, but improve overall performance and fuel economy at the same time.
Themed “Driving Success,” this series of compelling events underscored how Volvo is rapidly becoming the first choice of professional truck drivers.
CASE STUDY:
Objective: To confidently communicate to its Dealers, Sales Force, Customers and Trade Press Volvo Truck’s strategy to address the new EPA engine emission requirements for 2007 and beyond. Articulate Volvo’s solutions to key industry’s concerns such as driver retention, fuel costs and safety. Finally, demonstrate Volvo’s ability to deliver on its brand promise of Driving Success supported by its growing product line-up, customer support and technology advancements.
Strategy: Provide all conference attendees the chance to drive and experience the full line of Volvo Trucks for 2007 –– and thoroughly understand Volvo’s innovative engine and transmission technologies that help deliver superior performance, safety, and fuel economy.
This conference –– which took place September 14th through the 20th at the Westin Savannah Harbor Resort and Convention Center –– was a huge undertaking, in terms of complexity and scope:
- Four separate waves for four distinct audiences: North American Volvo dealers, salespeople, customers, and members of the industry press. (1,200 total participants)
- A total of ten general sessions, 16 breakouts, two awards banquets, and four days of hands-on driving, all produced within seven days. Plus custom messaging and speaker support for each audience.
CCW created a number of memorable moments for this conference, but perhaps the most compelling occurred during the opening general session for each wave. The presentation kicked off with a dazzling wide-screen video, which introduced Volvo’s “Driving Success” conference theme by juxtaposing running shots of Volvo Trucks with metaphoric “driving” images of galloping horses, churning windmills and pounding drums.
Immediately following, spotlights revealed the Savannah State University Drum Line Corps –– live –– in clusters scattered throughout the room. Pounding rhythmically, they weaved through the audience toward the stage, forming a dramatic tapestry in front of a gigantic 90-foot long projection scrim that framed the entire set. When their precision drumming reached a crescendo, strobe lights flashed as the scrim suddenly dropped to the floor –– spectacularly revealing 10 “big rig” Volvo Trucks arrayed behind it, bathed in multi-colored stage lighting.
RESULTS:
Audiences were thrilled, and so was our client. One of their main goals was to emphasize the depth and breadth of their new product line, and for them, our unique opening sequence took “Driving Success” to a whole new level.
ABOUT CAMPOS CREATIVE WORKS:
Founded in 1991 by partners Julio Campos, Sandra Sande, and Jennifer Gerich, and currently celebrating its 15th anniversary, Santa Monica, CA-based Campos Creative Works, Inc., is one of the world’s top producers of business to
business and experiential marketing events. CCW, with a full time staff of over 30 employees, is an international, full-service, creative company specializing in the production of corporate and consumer events. The company’s client list is literally comprised of a “who’s who” among the world’s most high profile hi-tech (software and hardware,) automotive, and consumer powerhouses, including Microsoft, Intel, Volvo Trucks, Ford, Toyota, Mattel and Absolut, to name just a few.
CCW has produced events both domestically and in literally every corner of the globe for hundreds of clients during the course of the past 15 years, including such cities as Cannes, Paris, Hanover, Chile, Moscow, Shanghai, Beijing, Istanbul, Seoul, Delhi and Cairo, as well as other cities in Ireland, India, Japan and Brazil.
Campos Creative Works, Inc., a Certified, Minority-Owned Business, is located at 1715- 14th Street, Santa Monica, CA, 90404. The phone is 310/453-1511.
Contact:
Dan Harary & Mitch Zamarin
Asbury Communications PR
Beverly Hills, CA
310/859-1831
dan@asburypr.com & mitch@asburypr.com
