Santa Monica, CA, September 13, 2006 -- Campos Creative Works, Inc., (CCW,) one of the world's leading producers of marketing events for major Fortune 500 companies, is currently collaborating with four major automotive companies on high profile marketing projects during Late Summer/Fall/Late Fall 2006. Julio Campos, founder/Creative Director of CCW, made the announcement.
CCW, which is celebrating its 15th anniversary year during 2006, has cited these four current projects:
FOR HONDA:
CCW, working with client David Heath, Senior Manager, Product Sales Training, with Honda, is producing a 21-city U.S. sales tour for the introduction of the all-new 2007 Honda “CR-V” vehicle, which began in the Los Angeles area market. Other cities on the tour will include Seattle, San Francisco, Denver, Chicago, Dallas, Miami, Atlanta, Washington, D.C., Philadelphia, New York and Boston. CCW will be training thousands of Honda Sales consultants to prepare them for the pivotal launch of the all-new 2007 Honda CR-V. For more info, please see www.somethingnewtocrave.com (NOTE: CCW also recently worked with Honda to introduce dealers, nationally, to the new Honda FIT vehicle.)
The Honda CR-V has the substance and style to grow its popularity in an increasingly competitive crossover SUV market. As gas prices rise, traditional SUVs, mini-vans and trucks have given way to huge growth in smaller, crossover SUVs that still provide cargo space and roominess while remaining economically reasonable. During the sales tour, the CR-V will be test driven by dealers against its competitors that include the Toyota RAV4, the Hyundai Tucson and the Ford Escape.
FOR LEXUS:
CCW, working with Lexus client Vince Salisbury, Auto Shows Manager, and Lexus’ advertising agency, Team One, is orchestrating and managing a portion of Lexus’ sponsorship integration at the US Open Tennis Championships, currently being held until September 10, 2006 in Flushing Meadows, New York.
CCW is coordinating and overseeing the “surprise and delight” parking program, providing complimentary parking for owners who drive their Lexus to the tournament. They are also managing Fleet Operations for Lexus who provides the USTA with 125 vehicles that are being used to transport celebrities, players and other notable VIP's to and from the USTA National Tennis Center. Additionally, CCW has designed the Lexus Hospitality Village is providing select Lexus guests with a uniquely Lexus US Open experience.
FOR VOLVO TRUCKS:
For the second year in a row, Campos Creative Works is producing Volvo’s high-profile North American Truck Conference. This year’s event takes place at the Savannah International Trade & Convention Center in Savannah, Georgia, from September 14th through 20th.
Working closely with Volvo Trucks Director of Marketing & Brand Management, Tony Picarello, this year’s event transpires in four separate waves, beginning with Volvo dealers, then followed by salespeople, customers and industry press.
For each audience, Volvo will present their full line of Class 8 Trucks, in addition to their innovative new engine and powertrain technologies, which not only meet tough 2007 emissions standards, but improve overall performance and fuel economy at the same time.
Themed “Driving Success,” this series of compelling events underscores how Volvo is rapidly becoming the first choice of professional truck drivers.
FOR HYUNDAI:
CCW, working with Hyundai for the third year in a row, is researching and producing Hyundai’s 2007 Source Book. This Source Book accompanies all of Hyundai’s sales training efforts with dealers, and is also used as a stand-alone publication for other company sales personnel. CCW will develop all of the written information for the book, which covers full details on all Hyundai models, including comparisons between those models and their four closest competitors across all features, including safety and options. Three sections of the book are entitled, “Keys to Customer Satisfaction,” “Manager’s Guide,” and “The Pocket Guide.”
ABOUT CAMPOS CREATIVE WORKS:
Founded in 1991 by partners Julio Campos, Sandra Sande, and Jennifer Gerich, and currently celebrating its 15th anniversary, Santa Monica, CA-based Campos Creative Works, Inc., is one of the world’s top producers of business to business and experiential marketing events. CCW, with a full time staff of over 30 employees, is an international, full-service, creative company specializing in the production of corporate and consumer events. The company’s client list is literally comprised of a “who’s who” among the world’s most high profile hi-tech (software and hardware,) automotive, and consumer powerhouses, including Microsoft, Intel, Volvo Trucks, Ford, Toyota, Mattel and Absolut, to name just a few.
CCW has produced events both domestically and in literally every corner of the globe for hundreds of clients during the course of the past 15 years, including such cities as Cannes, Paris, Hanover, Chile, Moscow, Shanghai, Beijing, Istanbul, Seoul, Delhi and Cairo, as well as other cities in Ireland, India, Japan and Brazil.
Campos Creative Works, Inc., a Certified, Minority-Owned Business, is located at 1715- 14th Street, Santa Monica, CA, 90404. The phone is 310/453-1511.
Contact:
Dan Harary & Mitch Zamarin
Asbury Communications PR
Beverly Hills, CA
310/859-1831
dan@asburypr.com & mitch@asburypr.com
