 GRAND SLAM- EVENT DESIGN : December 2006/January 2007 The hospitality village at the U.S. Open tennis tournament in New York is the place where sponsor brands set up camp in tents or temporary structures near the venue, establish a presence to activate their event sponsorships, and woo VIP's. Needless to say creating the right atmosphere inside is paramount - and Lexus wanted to make a lasting impression...
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