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 FOR IMMEDIATE RELEASECAMPOS CREATIVE WORKS PRODUCES FINANCIAL ANALYST MEETING IN NEW YORK FOR JOHNSON CONTROLS, INC. Santa Monica, CA, Nov. 30, 2007 – Campos Creative Works (CCW,) one of the world’s top producers of business to business and experiential marketing events, creatively designed and produced the 2007 Financial Analyst Meeting for Johnson Controls, Inc., which was held at the Gotham Building in New York City on Oct. 9th. Johnson Controls is a global leader that creates smart environments, making cars, homes and commercial buildings more comfortable, safe and sustainable. The announcement was made today by Julio Campos, Founding Partner/Creative Director, CCW.
For this event, CCW producer Lisa Sanders. CCW Senior Creative Director Brad Hood and their team built a beautiful stage and set. Sanders said, “From a creative POV, Johnson Controls sought to develop an image that is more aligned with its strategy and messaging, and more reflective of its leadership position in the marketplace.”
The exhibit was designed to communicate Johnson Controls’ new vision—“A more comfortable, safe and sustainable World.” This position was brought to life through a series of elements that incorporated the company’s new brand look, along with highlighted products.
Sanders explains, “Upon entering the space, the audience for this event saw a huge beautifully lit fabric surface that carried the traditional look and feel of the old Johnson Controls logo and colours. During this ‘load in time’ for the audience, a constantly moving show of color and information was shown on the fabric. The information projected against the fabric was animated factoids about the global market the company services, and highlighted the opportunities that the global environment holds for its products and expertise. Following an introductory video, the fabric was dropped, becoming a beautiful kabuki style reveal of the staging space.”
“The Campos team did a great job of understanding our requirements and providing a great exhibit that delivered against them,” said Monica Levy, Executive Director of Brand and Communications for Johnson Controls.
ABOUT JOHNSON CONTROLS, INC.:
Johnson Controls (NYSE: JCI) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, the company creates smart environments that redefine the relationships between people and their surroundings. Johnson Controls’ team of 140,000 employees creates a more comfortable, safe and sustainable world through its products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. For additional information, please visit www.johnsoncontrols.com
ABOUT CAMPOS CREATIVE WORKS:
Founded in 1991 by partners Julio Campos, Sandra Sande, and Jennifer Gerich, Santa Monica, CA-based Campos Creative Works, Inc., (CCW,) is one of the world’s top producers of business to business and experiential marketing
events. CCW, with a full time staff of over 30 employees, is an international, full-service, creative company specializing in the production of corporate and consumer events. The company’s client list is literally comprised of a “who’s who” among the world’s most high profile hi-tech (software and hardware,) automotive, and consumer powerhouses, including Microsoft, Intel, Honda, Volvo Trucks, Ford, Toyota, Mattel and Absolut, to name just a few.
CCW, with additional offices in Detroit and Chicago, conceives, plans, directs and produces large-scale (as well as smaller, more intimate) multi-media, interactive events and gatherings designed to help clients promote their products and services. Quite often, these consumer events, corporate meetings and sales training events are presented to encourage and inspire employees, infusing them with new tactics, and information about product selling points, delivered directly by their company CEOs and Heads of Marketing. These events are fully-integrated experiences that leverage every facet of CCW’s capabilities, from pre-event communications to onsite execution to post-event follow-through.
CCW has produced events both domestically and in literally every corner of the globe for hundreds of clients during the course of the past 16 years, including such cities as Cannes, Paris, Hanover, Chile, Moscow, Shanghai, Beijing, Istanbul, Seoul, Delhi and Cairo, as well as other cities in Ireland, India, Japan and Brazil.
Campos Creative Works, Inc., a Certified, Minority-Owned Business, is located at 1715- 14th Street, Santa Monica, CA, 90404. The phone is 310/453-1511.
MEDIA CONTACT for CCW:
Dan Harary
Asbury Communications PR
Beverly Hills, CA
310/859-1831
asburypr@aol.com
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