The events industry is very much on the front lines of business, and is intertwined with many other industries—logistics, travel, hospitality, entertainment, and even tourism. We feel the immediate impacts of both economic growth and slowdown before everyone else, and long after the crisis is resolved. The best thing we can do as an industry at this moment is to stop panicking. Instead, we must keep moving forward: breathing, assessing the situation on a daily basis, motivating our teams and colleagues, asking the right questions and learning what really matters to our clients.

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Imagine if we were to audition for Shark Tank by explaining the business model of how agencies currently bid on corporate events: RFP is sent out. Agencies line up, spending a boatload of time and money on creative ideas, set/graphic designs and renderings, with absolutely zero guarantee of any business. The process culminates in online reverse bidding, where agencies agree to further knock down their price in hopes that they may be further considered.

Seriously, we’d be laughed out of the room.

Truth is, you can’t make this stuff up. And we don’t. Join us as we take a deep dive into the RFP dance – a category ripe for disruption if there ever was one.

4 min read.

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We've all heard it—ad nauseum at times. Sprinkled into headlines, pitches, and “About Us” pages, the use of “disruption” aims to convey boldness and innovation. Like many corporate buzzwords that came before it, the meaning of the word has become less concrete over time.

But what does disruption mean really? What are people asking for and what are they really wanting? How has this concept been used effectively for clients, agencies, lifestyles, and when and why has it failed? In this series we aim to answer these questions and start a discussion. Join us in examining disruption and sharing your thoughts as well!

4 min read.

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With the summer music season fast approaching, there's never been a better time to take a closer listen to your brand. Read on for some tips on how to curate and integrate music successfully into your brand experiences. 

3 min read.

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If your approach to training events is just the nuts and bolts of teaching employees, then you’re blowing a golden opportunity. Employee events, for training or otherwise, should always strive for more.

3 min read.

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